China Shoe Factory Sample Process and Lead Time
A practical guide from MOHE factory on sample development, costs, and timelines to help importers make informed sourcing decisions.
Introduction
At MOHE, we run three factories in Wenzhou, Putian, and Guangzhou. We’re not an agency—we’re the manufacturer. This guide walks you through our sample process, from initial inquiry to shipping approval samples. We’ll cover realistic lead times, costs, and what you need to prepare.
1. Initial Inquiry and Technical Preparation
What We Need From You
To start samples, we require:
- Design brief: sketches, photos, or reference shoes
- Spec sheet: materials, colors, sizes, construction details
- Last number (if available) or foot measurements
- Target price (optional but helps us match material grades)
Our Response Time
Within 2 business days, we review feasibility and provide a sample cost estimate. For complex designs (e.g., injection-molded soles or advanced knit uppers), we may request a short call to clarify details.
2. Sample Types and Lead Times
Development Samples (Counter Samples)
These are the first physical samples made from your design. Lead time: 10–15 business days after we receive all specs and materials (if standard). For non-stock materials (e.g., custom colors or leathers), add 5–7 days for sourcing.
Cost: $80–$150 per pair, depending on complexity. We deduct this from your first production order if you place within 60 days.
Salesman Samples
Once development samples are approved, we produce salesman samples for showrooms or buyer meetings. Lead time: 7–10 business days after approval. Minimum order: 3 pairs per style (we recommend 5–8 for proper presentation).
Cost: $50–$100 per pair, with volume discounts for 10+ pairs.
Photo Samples
For catalog or e-commerce images, we can send pre-production samples early. Same timeline as salesman samples, but we prioritize photography-quality finishing.
Approval Samples (Pre-Production Samples)
These are made from the actual production materials and tooling. Lead time: 15–20 business days after all materials arrive and molds are ready. We ship via express (DHL/FedEx) at your cost, typically 3–5 days.
Cost: Included in sample budget (usually $100–$200 per style).
3. MOQ and Sample Quantities
Minimum Order Quantities
Our MOQ per style is 300 pairs per color for standard constructions (cement, vulcanized). For injection or direct-attach, MOQ is 500 pairs. We can negotiate lower MOQs (150–200 pairs) for first orders with a 20% surcharge.
Sample Quantities
We recommend ordering 2–3 pairs of development samples for fit and wear testing. For salesman samples, 5–8 pairs cover multiple sizes and colorways. Approval samples: 1–2 pairs per style.
4. Cost Breakdown and Payment Terms
Sample Costs
| Sample Type | Cost per Pair (USD) | Lead Time (Business Days) |
|-------------|---------------------|---------------------------|
| Development | $80–$150 | 10–15 |
| Salesman | $50–$100 | 7–10 |
| Approval | $100–$200 | 15–20 |
Prices exclude shipping and customs duties. We accept PayPal, T/T, or Alibaba Trade Assurance for samples.
Payment Terms
- Samples: 100% upfront via T/T or PayPal.
- Production: 30% deposit, 70% balance before shipment (or L/C at sight for orders >$50,000).
5. Shipping and Logistics
Sample Shipping
We use DHL, FedEx, or UPS. Typical cost: $50–$80 for 2–3 pairs to the US/EU. Transit: 3–5 business days. We can consolidate multiple styles into one shipment to save costs.
Production Shipping
FOB from Xiamen, Shanghai, or Shenzhen. Sea freight: 20–30 days to US West Coast, 30–40 days to Europe. Air freight available for urgent orders (3–5 days).
6. Common Pitfalls and How to Avoid Them
Incomplete Specs
Missing size charts or material codes cause delays. Use our spec template (provided on request) to ensure accuracy.
Unrealistic Timelines
Rush samples (5 days) are possible but cost 50% extra. Plan for at least 4 weeks from initial inquiry to approval samples.
Material Sourcing
Custom materials (e.g., vegan leather with specific textures) require 10–15 days to source. We recommend selecting from our existing material library (500+ options) to save time.
Conclusion
Samples are the foundation of a successful shoe partnership. At MOHE, we treat every sample as a commitment to quality. If you have a project, send us your brief—we’ll respond with a clear timeline and cost within 48 hours.