Shoes from the factory floor, not a middleman.

China produces over sixty percent of the world’s footwear, a figure that has held steady for more than two decades. Behind that number sits an ecosystem of regional specialisation that no other country has yet matched.

Wenzhou became the leather and dress shoe capital in the 1980s — today it produces over one billion pairs annually across 5,000 manufacturers, with deep verticals in leather, last design and outsole moulding.

Putian is the global epicentre of sports and casual sneaker production. Its factories supply many of the world’s best-known sportswear brands.

Guangzhou clusters around women’s fashion footwear and trend-driven categories — the export channels that move quickest from runway to container.

YANYAN aggregates twelve manufacturers across these three belts, presents their catalogues under one organised export desk, handles order consolidation and inspection, and quotes in FOB — in seven languages, with one point of contact.